YWCA Social Media Session

Introduction (15 minutes)

• My social media story: Bellevue College & A Small Change
• Format & questions throughout the presentation

What Social Media is All About (40 min)

• Debunking Myths Around Social Media – Handout
• Personally and Professionally who is using Twitter? Facebook? LinkedIn? Blogging?
• Demonstration: A Practical Experiment

Share & Tell (25 min)

• What is your organization doing?
• Seattle YWCA Presentation
• YWCA social media stories from around the world (1,000 Strong, Safety Siren, Own It, Charleston, #Tweet4YWCA & other tweets)
• You didn’t miss your chance. Feel free to share stories or examples of your work as we go throughout the session.

Using Social Media (35 min)

• Demonstration: My Plan, Execution, and Reasons
• Strategy Template – Handout
• What is holding your organization back from using social media?
• What strategy tips &  successful techniques have you seen?

Fundraising & Building Community (30 min)

• Creating a Social Media Task Force - Handout
• Demonstration: My Results and Feedback
• Questions

Future of Social Media (15 min)

• New Kind of Philanthropy
• Triumph of Small Gifts, Segmenting, and Personalization (7/28/2010 Post)
• Cultivating a Fan-base
• Questions & Your Musings

Closing (15 min)

• Consistency & Nike
• Feel free to ask for future help (email me or ask a question on the blog)
• Additional Questions

Other Topics for Questions

• LinkedIn
• Mobile Giving
• Shop to Give