Comments on: Trouble with Facebook http://www.asmallchange.net/trouble-with-facebook/ Making sense of fundraising for non-profits. Wed, 10 Mar 2010 14:01:49 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Faith in Facebook: A Success Story http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-40829 Faith in Facebook: A Success Story Mon, 04 May 2009 17:02:24 +0000 http://www.asmallchange.net/?p=227#comment-40829 [...] have to say because it brings so much more wisdom to the table. A while back a reader commented on, Trouble with Facebook, mentioning that Lil Green Patch has had incredible success with this social networking site. Susan [...] [...] have to say because it brings so much more wisdom to the table. A while back a reader commented on, Trouble with Facebook, mentioning that Lil Green Patch has had incredible success with this social networking site. Susan [...]

]]> By: Social Action Roundup from Social Actions! | TakePart Blog Network http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-16996 Social Action Roundup from Social Actions! | TakePart Blog Network Tue, 11 Nov 2008 21:40:23 +0000 http://www.asmallchange.net/?p=227#comment-16996 [...] Small Change: Trouble with Facebook - Jason Dick posts about the challenges and frustration with fundraising on [...] [...] Small Change: Trouble with Facebook – Jason Dick posts about the challenges and frustration with fundraising on [...]

]]> By: Guest Post: Social Actions Roundup #15 - Change Marches On! « CauseWired http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-16752 Guest Post: Social Actions Roundup #15 - Change Marches On! « CauseWired Sun, 09 Nov 2008 18:09:27 +0000 http://www.asmallchange.net/?p=227#comment-16752 [...] Small Change: Trouble with Facebook - Jason Dick posts about the challenges and frustration with fundraising on [...] [...] Small Change: Trouble with Facebook – Jason Dick posts about the challenges and frustration with fundraising on [...]

]]> By: Jonathon D. Colman http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15978 Jonathon D. Colman Mon, 03 Nov 2008 17:58:58 +0000 http://www.asmallchange.net/?p=227#comment-15978 I humbly beg to differ. My organization has raised over $93,000 using Causes on Facebook and we've barely broken a sweat doing it. Additionally, we're just shy of 40,000 members and therefore have one of the highest $:member ratio on Causes. We've found a high-ROI model for Facebook fundraising that I've examined and explained in <a href="http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation" rel="nofollow">a case study on Slideshare</a>. Our strategy has been to partner with application developers to donate a share of their advertising revenue rather than spend all of your time recruiting and chasing $5 and $10 gifts. This results in large, regular gifts and also helps generate new recruits from the users of those apps. It also helps out the application developers as people have incentive for using their apps (helping a good cause). It's "win-win", and I think just about any nonprofit could follow in our footsteps and do the same. If you'd like to know more, then you can <a href="http://apps.facebook.com/causes/hall_of_fame/2979?m=96e1588d" rel="nofollow">view our donations on Facebook</a> (note that the top five donors are application developers) and check out <a href="http://beth.typepad.com/beths_blog/2008/06/the-lil-green-p.html" rel="nofollow">Beth Kanter's write-up</a> from a few months ago. I think that this new model for fundraising offers nonprofits the ability to raise more funds more quickly with <em>less</em> work. :) I humbly beg to differ. My organization has raised over $93,000 using Causes on Facebook and we’ve barely broken a sweat doing it. Additionally, we’re just shy of 40,000 members and therefore have one of the highest $:member ratio on Causes.

We’ve found a high-ROI model for Facebook fundraising that I’ve examined and explained in a case study on Slideshare.

Our strategy has been to partner with application developers to donate a share of their advertising revenue rather than spend all of your time recruiting and chasing $5 and $10 gifts. This results in large, regular gifts and also helps generate new recruits from the users of those apps. It also helps out the application developers as people have incentive for using their apps (helping a good cause). It’s “win-win”, and I think just about any nonprofit could follow in our footsteps and do the same.

If you’d like to know more, then you can view our donations on Facebook (note that the top five donors are application developers) and check out Beth Kanter’s write-up from a few months ago.

I think that this new model for fundraising offers nonprofits the ability to raise more funds more quickly with less work. :)

]]> By: John Haydon http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15823 John Haydon Sun, 02 Nov 2008 14:00:13 +0000 http://www.asmallchange.net/?p=227#comment-15823 Jason, Funny that you mention this. Seth Godin, during the Newtork For Good call a couple of months ago said he'd never seen anyone get a lot of results from Facebook. John Jason,

Funny that you mention this. Seth Godin, during the Newtork For Good call a couple of months ago said he’d never seen anyone get a lot of results from Facebook.

John

]]> By: Chris D. http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15772 Chris D. Sun, 02 Nov 2008 07:36:06 +0000 http://www.asmallchange.net/?p=227#comment-15772 You're not the only one frustrated with Facebook, from the sounds of it conversions on ads and widgets are abysmally low. At first I'd blame the demographic saying it's a college age (18 to 24 yo) site, but that's not necessarily true--a huge chunk are 35+. I think Sarah H. is right, it's how people interact with the site. I know I install very few widgets, join almost no groups and I couldn't even tell you where the ads were placed. I go there to look at friend's pictures and that's about it. Obviously, I'm not the type of user advertisers/fundraisers love. :-) If you figure out the secret to Facebook, you can run seminars and become rich... You’re not the only one frustrated with Facebook, from the sounds of it conversions on ads and widgets are abysmally low. At first I’d blame the demographic saying it’s a college age (18 to 24 yo) site, but that’s not necessarily true–a huge chunk are 35+.

I think Sarah H. is right, it’s how people interact with the site. I know I install very few widgets, join almost no groups and I couldn’t even tell you where the ads were placed. I go there to look at friend’s pictures and that’s about it. Obviously, I’m not the type of user advertisers/fundraisers love. :-)

If you figure out the secret to Facebook, you can run seminars and become rich…

]]> By: Conor Byrne http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15350 Conor Byrne Thu, 30 Oct 2008 15:27:50 +0000 http://www.asmallchange.net/?p=227#comment-15350 Interesting, I only posted about this the other day, I agree with Sarah, I am not convinced giving on facebook is going to be as big as we hoped; Interesting, I only posted about this the other day, I agree with Sarah, I am not convinced giving on facebook is going to be as big as we hoped;

]]> By: What we’re reading, week of 10/27 « i On Nonprofits http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15238 What we’re reading, week of 10/27 « i On Nonprofits Wed, 29 Oct 2008 21:05:15 +0000 http://www.asmallchange.net/?p=227#comment-15238 [...] A Small Change… Trouble with Facebook Jason Dick inquires about readers’ successes and failures with the Facebook Causes [...] [...] A Small Change… Trouble with Facebook Jason Dick inquires about readers’ successes and failures with the Facebook Causes [...]

]]> By: Sarah Hoddinott http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15226 Sarah Hoddinott Wed, 29 Oct 2008 20:02:06 +0000 http://www.asmallchange.net/?p=227#comment-15226 Hi Jason, Yes, I've played with causes on Facebook and in talking with colleagues and organizations who use Facebook as part of their social networking strategies, I think I've drawn a conclusion. Facebook, My Space etc....is where people go to network...your website is where they go to give. I was the top donor on a Facebook group for a long, long time. The group had over 2500 member but I was top at $25. Network for Good an other sites like Kiva really have enhanced name recognition and empower a project or badge owner to follow up in a different way. I'm looking forward to seeing other coments on this posting. Hi Jason,

Yes, I’ve played with causes on Facebook and in talking with colleagues and organizations who use Facebook as part of their social networking strategies, I think I’ve drawn a conclusion. Facebook, My Space etc….is where people go to network…your website is where they go to give. I was the top donor on a Facebook group for a long, long time. The group had over 2500 member but I was top at $25.

Network for Good an other sites like Kiva really have enhanced name recognition and empower a project or badge owner to follow up in a different way. I’m looking forward to seeing other coments on this posting.

]]> By: Joe Solomon http://www.asmallchange.net/trouble-with-facebook/comment-page-1/#comment-15219 Joe Solomon Wed, 29 Oct 2008 19:03:08 +0000 http://www.asmallchange.net/?p=227#comment-15219 Hey Jason - Thanks for the shout out about the Twitter application that integrates with Facebook (https://twitterfeed.com/socialactions) -- I think there's a lot of potential for Facebook for fund raising. I was a huge fan of the Razoo application (http://apps.facebook.com/speedgranting/) and Virgance's (http://virgance.com/projects.html) upcoming applications look very promising. Causes is a great tool - although it is just a tool (like Chipin) that has to be used correctly for successful fund raising - unfortunately, it seems, a lot of people think it will work out-of-the-box and don't treat it as something that requires more care and community building. Hey Jason – Thanks for the shout out about the Twitter application that integrates with Facebook (https://twitterfeed.com/socialactions) — I think there’s a lot of potential for Facebook for fund raising. I was a huge fan of the Razoo application (http://apps.facebook.com/speedgranting/) and Virgance’s (http://virgance.com/projects.html) upcoming applications look very promising. Causes is a great tool – although it is just a tool (like Chipin) that has to be used correctly for successful fund raising – unfortunately, it seems, a lot of people think it will work out-of-the-box and don’t treat it as something that requires more care and community building.

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