Comments on: The Multi-Year Cultivation http://www.asmallchange.net/the-multi-year-cultivation/?utm_source=rss&utm_medium=rss&utm_campaign=the-multi-year-cultivation Making Sense of Fundraising Wed, 08 Feb 2012 18:58:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Janice Chan http://www.asmallchange.net/the-multi-year-cultivation/#comment-586 Janice Chan Mon, 13 Jul 2009 16:57:46 +0000 http://www.asmallchange.net/?p=575#comment-586 This reminds me of an article on the Oxfam site about results vs. metrics: http://www.oxfamamerica.org/articles/getting-results-from-our-aid-rethinking-what-we-measure However, when results are things we won't know for another 10 years, it's nice to have some indication of whether we're on the right track or not. The fact that someone gives year after year (regardless of the size of the gift) is one. Do you have any benchmarks (personally or at organizations where you've worked) for donor cultivation prior to them making the first gift? This reminds me of an article on the Oxfam site about results vs. metrics: http://www.oxfamamerica.org/articles/getting-results-from-our-aid-rethinking-what-we-measure

However, when results are things we won’t know for another 10 years, it’s nice to have some indication of whether we’re on the right track or not. The fact that someone gives year after year (regardless of the size of the gift) is one. Do you have any benchmarks (personally or at organizations where you’ve worked) for donor cultivation prior to them making the first gift?

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