Comments on: Small to Middle Donors and Obama http://www.asmallchange.net/small-to-middle-donors-and-obama/?utm_source=rss&utm_medium=rss&utm_campaign=small-to-middle-donors-and-obama Making Sense of Fundraising Wed, 08 Feb 2012 18:58:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rob Wu http://www.asmallchange.net/small-to-middle-donors-and-obama/#comment-867 Rob Wu Sat, 14 Aug 2010 08:36:37 +0000 http://www.asmallchange.net/?p=1088#comment-867 These are some great thoughts that we've been vouching for non-profits to adopt. Smaller asks are great, but it is also communicating a clear need and enabling supporters to make an impact . Charity Water and the Barak Obama campaign are great examples of this concept. They used supporter-driven campaigns that empowered anyone to make a difference. In addition to using social media, they use technology platforms (fundraising pages, video, etc) to get the small donors. These are some great thoughts that we’ve been vouching for non-profits to adopt. Smaller asks are great, but it is also communicating a clear need and enabling supporters to make an impact .

Charity Water and the Barak Obama campaign are great examples of this concept. They used supporter-driven campaigns that empowered anyone to make a difference. In addition to using social media, they use technology platforms (fundraising pages, video, etc) to get the small donors.

]]> By: Sara Grey http://www.asmallchange.net/small-to-middle-donors-and-obama/#comment-866 Sara Grey Sun, 01 Aug 2010 22:25:17 +0000 http://www.asmallchange.net/?p=1088#comment-866 I like your idea about the opt-out box. I believe there is research that shows people will tend to give a little more than expected if the amount of their donation is completely voluntary, rather than a specific amount requested. And "small is the new big" in fundraising. I may have to use that one. Great blog. I like your idea about the opt-out box. I believe there is research that shows people will tend to give a little more than expected if the amount of their donation is completely voluntary, rather than a specific amount requested.

And “small is the new big” in fundraising. I may have to use that one.

Great blog.

]]> By: Matthew Wesley http://www.asmallchange.net/small-to-middle-donors-and-obama/#comment-865 Matthew Wesley Thu, 29 Jul 2010 16:51:10 +0000 http://www.asmallchange.net/?p=1088#comment-865 As many here probably know, one example of an NP that has adopted a thorough highly successful e-strategy platform is charity:water. www.charitywater.com. My sense is that studying their approach to new generations of donors and what makes that approach tick is time very well spent. As many here probably know, one example of an NP that has adopted a thorough highly successful e-strategy platform is charity:water. http://www.charitywater.com. My sense is that studying their approach to new generations of donors and what makes that approach tick is time very well spent.

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