Reasons Your Organization Should Blog

by Jason Dick · 5 comments

Does your nonprofit use blogging to advance your mission? Why not? What’s holding you back? Here are a few advantages that blogging can bring to what you do.

  • If you are looking to find and start a relationship with new donors, try communicating with a blog.
  • Blogging allows you to share stories about your organization’s successes on a regular basis. Searching for stories for a regular blog provides you with regular content to use in other areas of your work.
  • People like joining a conversation. You will learn about a number of people who benefit from your services with whom you’ve lost touch. And you will provide your donors a method to communicate with the organization.
  • A nonprofit can use a blog in advancing their message to large group of people in a unique and personal way. Blogs allow you to say as much as you want as often as you’d like, and your community can engage as little or as much as they want.
  • Search engines like blogs. Donors are searching for nonprofit leaders on the issues that matter to them. You are easier to find if you have a blog that talks about the issues they stand for by constantly producing new, relevant content.
  • Blogging is great medium to promote the good work of your staff, talk about remarkable accomplishments, or highlight an employee’s longevity and service to your organization.

{ 3 comments… read them below or add one }

Non Profit Marketing August 15, 2009 at 3:24 pm

Great points any non profit looking to maximize their online presence and fundraising should def be blogging.

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Patrick September 9, 2009 at 7:15 am

Great post. Do you think a nonprofit blog should be from the Executive Director or from a combination of staff? Or should it be out of the marketing or development departments?

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Rachel December 20, 2009 at 9:52 am

I agree that it is important for nonprofits to blog. Most especially important is to include success stories. Donors like to see the results of their donations, and prospective donors want to contribute to successful organizations. Putting faces and names to those stories helps personalize the nonprofit mission and gives donors something to feel great about!

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