How many of you view fundraising as community building?
Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause?
There are more and more opportunities through social media to engage our donor communities and I’m curious if you’ve had a chance to do just that? Is strategic dialog a part of your communications plan?
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We’re about to take this to that level, though not sure the most effective way.
We’re created our social networking profiles, got people to follow, but we need a great campaign to get them to engage.
We’ve notoriously been funded by govt and corps and not the individuals that match the demographics of the ones joining our profiles. How to turn them into stronger supporters is the challenge.