Comments on: Organizing Your Donors http://www.asmallchange.net/organizing-your-donors/?utm_source=rss&utm_medium=rss&utm_campaign=organizing-your-donors Making Sense of Fundraising Wed, 08 Feb 2012 18:58:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What We’re Reading, Week fo 12/14 « i On Nonprofits http://www.asmallchange.net/organizing-your-donors/#comment-700 What We’re Reading, Week fo 12/14 « i On Nonprofits Sat, 23 Jan 2010 17:12:31 +0000 http://www.asmallchange.net/?p=791#comment-700 [...] We’re Reading, Week fo 12/14 From A Small Change… Organizing Your Donors Jason at A Small Change takes an interesting look at how different organizations seem to organize [...] [...] We’re Reading, Week fo 12/14 From A Small Change… Organizing Your Donors Jason at A Small Change takes an interesting look at how different organizations seem to organize [...]

]]> By: Katherine Wertheim, CFRE http://www.asmallchange.net/organizing-your-donors/#comment-699 Katherine Wertheim, CFRE Fri, 18 Dec 2009 16:43:31 +0000 http://www.asmallchange.net/?p=791#comment-699 This is great. I'd like to add that small organizations can pick out 20-25 donors who make the biggest difference to that organization (whether money or referrals to others who can give), and do something special for this group once a month. It might be a phone call a day to someone in this group, or a special card with a personal note, or a clipped out article and hand-written Post-It sent. It takes a few minutes a day, but since this group can make the biggest difference, it's worth some special treatment. Also, you didn't mention it, but one special group can be monthly donors -- people who make a monthly gift by credit card or electronic fund transfer from their checking account. Fundraisers need to treat this group separately -- I knew one donor who dropped out because she never got a thank-you for her monthly gift. If fundraisers treat this group separately, they'll also work harder to add to it. This is great. I’d like to add that small organizations can pick out 20-25 donors who make the biggest difference to that organization (whether money or referrals to others who can give), and do something special for this group once a month. It might be a phone call a day to someone in this group, or a special card with a personal note, or a clipped out article and hand-written Post-It sent. It takes a few minutes a day, but since this group can make the biggest difference, it’s worth some special treatment.

Also, you didn’t mention it, but one special group can be monthly donors — people who make a monthly gift by credit card or electronic fund transfer from their checking account. Fundraisers need to treat this group separately — I knew one donor who dropped out because she never got a thank-you for her monthly gift. If fundraisers treat this group separately, they’ll also work harder to add to it.

]]> By: Jason Dick http://www.asmallchange.net/organizing-your-donors/#comment-698 Jason Dick Wed, 16 Dec 2009 00:35:16 +0000 http://www.asmallchange.net/?p=791#comment-698 Mark great comment I agree completely. How do you breakdown donors with organizations you've worked with? Mark great comment I agree completely. How do you breakdown donors with organizations you’ve worked with?

]]> By: Mark Brooks http://www.asmallchange.net/organizing-your-donors/#comment-697 Mark Brooks Tue, 15 Dec 2009 22:49:06 +0000 http://www.asmallchange.net/?p=791#comment-697 I am often amazed that more groups do not segment their donor pools. To treat everyone the same way is either laziness or ignorance. Different levels of donors have different questions and concerns. To treat everyone the same way invites disaster. I do find your level of break down from high level of donations interesting. I would be interested in what others see as a breakdown. I am often amazed that more groups do not segment their donor pools. To treat everyone the same way is either laziness or ignorance. Different levels of donors have different questions and concerns. To treat everyone the same way invites disaster. I do find your level of break down from high level of donations interesting. I would be interested in what others see as a breakdown.

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