http://www.asmallchange.net/musings-on-the-future-of-fundraising/ Making sense of fundraising for non-profits. Thu, 11 Mar 2010 19:57:23 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.asmallchange.net/musings-on-the-future-of-fundraising/comment-page-1/#comment-53502 Dan Fri, 25 Sep 2009 18:10:21 +0000 http://www.asmallchange.net/?p=679#comment-53502 I think this has big implications for those of us who raise money, not as the larger organization, but as individuals affected by an issue. For example, my daughter has cystic fibrosis...therefore I raise money for the Cystic Fibrosis Foundation. I think that, in the future, fundraising will be pushed further down to us as social media becomes even more powerful. We need to be prepared for this. Just my thoughts! I think this has big implications for those of us who raise money, not as the larger organization, but as individuals affected by an issue. For example, my daughter has cystic fibrosis…therefore I raise money for the Cystic Fibrosis Foundation. I think that, in the future, fundraising will be pushed further down to us as social media becomes even more powerful. We need to be prepared for this. Just my thoughts!

]]> http://www.asmallchange.net/musings-on-the-future-of-fundraising/comment-page-1/#comment-53488 What We’re Reading, Week of 9/21 « i On Nonprofits Fri, 25 Sep 2009 14:34:48 +0000 http://www.asmallchange.net/?p=679#comment-53488 [...] We’re Reading, Week of 9/21 From A Small Change… Musings on the Future of Fundraising Jason at A Small Change writes about the changing landscape of fundraising and his predictions for [...] [...] We’re Reading, Week of 9/21 From A Small Change… Musings on the Future of Fundraising Jason at A Small Change writes about the changing landscape of fundraising and his predictions for [...]

]]> http://www.asmallchange.net/musings-on-the-future-of-fundraising/comment-page-1/#comment-53426 Jason Dick Fri, 25 Sep 2009 01:09:12 +0000 http://www.asmallchange.net/?p=679#comment-53426 Mark, thanks for your comment. I think that we are still at the early stages of social media fundraising and some of the early tools like the causes application have been a little disappointing in how much they have actually motivated people to give. I think social media in a nutshell is two way marketing or conversational marketing. This seems to be more than just a trend but a new direction. I think we will see direct mail continue to decline and social media & online fundraising continue to grow. There are already organizations that raise hundred of thousands of dollars using social media. Mark, thanks for your comment. I think that we are still at the early stages of social media fundraising and some of the early tools like the causes application have been a little disappointing in how much they have actually motivated people to give. I think social media in a nutshell is two way marketing or conversational marketing. This seems to be more than just a trend but a new direction. I think we will see direct mail continue to decline and social media & online fundraising continue to grow. There are already organizations that raise hundred of thousands of dollars using social media.

]]> http://www.asmallchange.net/musings-on-the-future-of-fundraising/comment-page-1/#comment-53084 Mark Brooks Mon, 21 Sep 2009 14:21:48 +0000 http://www.asmallchange.net/?p=679#comment-53084 I love Social Media tools! I also love the thought of trying new things to raise donors and dollars. Having said that I think it is way too early to make assumptions about the effectiveness of this venue on raising dollars. I have been in this field for over ten years so I think I have some experience from which to speak. While Social Media holds some potential as of yet it is lagging far behind in effectiveness. This could change but we are still many years from that becoming a reality. As fast as this medium changes it is difficult to project what it might look like in the future. My advice to clients is to investigate and experiment with this new tool but not to abandon the tried and true. At the end of the day 80% to 90% of a church and often of a non-profits donations come from large donors. Those types of donors respond much better to more personalized attention than any other. For Social Media the book is still out. I love Social Media tools! I also love the thought of trying new things to raise donors and dollars. Having said that I think it is way too early to make assumptions about the effectiveness of this venue on raising dollars. I have been in this field for over ten years so I think I have some experience from which to speak. While Social Media holds some potential as of yet it is lagging far behind in effectiveness. This could change but we are still many years from that becoming a reality. As fast as this medium changes it is difficult to project what it might look like in the future. My advice to clients is to investigate and experiment with this new tool but not to abandon the tried and true. At the end of the day 80% to 90% of a church and often of a non-profits donations come from large donors. Those types of donors respond much better to more personalized attention than any other. For Social Media the book is still out.

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