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	<title>Comments on: Making “The Ask”</title>
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	<description>Making sense of fundraising for non-profits.</description>
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		<title>By: J. Erik Potter</title>
		<link>http://www.asmallchange.net/making-%e2%80%9cthe-ask%e2%80%9d/comment-page-1/#comment-14</link>
		<dc:creator>J. Erik Potter</dc:creator>
		<pubDate>Thu, 20 Dec 2007 02:14:26 +0000</pubDate>
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		<description>Excellent post.  I&#039;m in total agreement.  If the relationship has been properly nurtured and cultivated, the &quot;ask&quot; should be a natural progression.  Once you&#039;ve discovered their reasons for past giving, where their passions are, and how your organization can help fulfill those passions, its a win-win.  The donor may even step forward themselves.</description>
		<content:encoded><![CDATA[<p>Excellent post.  I&#8217;m in total agreement.  If the relationship has been properly nurtured and cultivated, the &#8220;ask&#8221; should be a natural progression.  Once you&#8217;ve discovered their reasons for past giving, where their passions are, and how your organization can help fulfill those passions, its a win-win.  The donor may even step forward themselves.</p>
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