http://www.asmallchange.net/does-marketing-and-fundraising-mix/?utm_source=rss&utm_medium=rss&utm_campaign=does-marketing-and-fundraising-mix Making Sense of Fundraising Wed, 08 Feb 2012 18:58:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.asmallchange.net/does-marketing-and-fundraising-mix/#comment-304 Teri White Mon, 18 Oct 2010 08:45:45 +0000 http://www.asmallchange.net/?p=123#comment-304 There is now such a thing as societal marketing, which is about selling an idea (or a social cause). The two mix, alright. They are two prongs of the same pitch. There is now such a thing as societal marketing, which is about selling an idea (or a social cause). The two mix, alright. They are two prongs of the same pitch.

]]> http://www.asmallchange.net/does-marketing-and-fundraising-mix/#comment-303 Nancy DeCherney Thu, 07 Aug 2008 00:13:43 +0000 http://www.asmallchange.net/?p=123#comment-303 We try to develop an overall "marketing plan" for the season each year that plots out the fundraising letter campaigns, specific ideas for each of our events, the time frames for advertising, events and community participation activities that will increase our profile (participate as volunteers on-air for the local public radio station, attend Chamber of Commerce meetings, etc) and generally to chart out where we want to be and give thought to ways to get there, when to do the various activities, who should do them, all that. Is that what you mean by marketing? We include on this thoughts about logo-wear, gift shop stuff, volunteer recognitions, publicity events, etc. We try to develop an overall “marketing plan” for the season each year that plots out the fundraising letter campaigns, specific ideas for each of our events, the time frames for advertising, events and community participation activities that will increase our profile (participate as volunteers on-air for the local public radio station, attend Chamber of Commerce meetings, etc) and generally to chart out where we want to be and give thought to ways to get there, when to do the various activities, who should do them, all that. Is that what you mean by marketing? We include on this thoughts about logo-wear, gift shop stuff, volunteer recognitions, publicity events, etc.

]]> http://www.asmallchange.net/does-marketing-and-fundraising-mix/#comment-302 BethP Wed, 23 Jul 2008 16:36:47 +0000 http://www.asmallchange.net/?p=123#comment-302 Marketing and marketing for money-raising, specifically, mix expecially well with social media outlets. Getting the word out is imperative, and the web is where people are spending most of their time. Marketing and marketing for money-raising, specifically, mix expecially well with social media outlets. Getting the word out is imperative, and the web is where people are spending most of their time.

]]> http://www.asmallchange.net/does-marketing-and-fundraising-mix/#comment-301 Janice Chan Tue, 22 Jul 2008 18:13:58 +0000 http://www.asmallchange.net/?p=123#comment-301 By marketing do you mean to raise awareness of a cause/organization's work in general? Maybe I think of it differently (and admittedly, I do not come from a "marketing" background), but aren't most pieces of a solicitation/campaign/event marketing? Don't cases for support, annual reports, and letters to donors serve both marketing and fundraising purposes? If you run a spot on TV about all the starving children, aren't you kind of hoping that viewers who want to help will then help (donate/volunteer) through your organization? At the basis of marketing, sales, and fundraising, is persuasion, and thus they seem to me all variations on a theme. By marketing do you mean to raise awareness of a cause/organization’s work in general? Maybe I think of it differently (and admittedly, I do not come from a “marketing” background), but aren’t most pieces of a solicitation/campaign/event marketing? Don’t cases for support, annual reports, and letters to donors serve both marketing and fundraising purposes? If you run a spot on TV about all the starving children, aren’t you kind of hoping that viewers who want to help will then help (donate/volunteer) through your organization? At the basis of marketing, sales, and fundraising, is persuasion, and thus they seem to me all variations on a theme.

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