We are all looking for new donors and new partnerships. And how else do you find these relationships without networking or cold calling? Below are a few advantages to each.
Networking can work extremely well if you have active volunteers or you have a lot of personal connections. It is always smart to let board members and community volunteers know about your appeals and who you are talking with as often they will know someone at those organizations or have some kind of “in.” LinkedIn can be a great tool.
Cold calling takes a lot of work and is a technique if you have a small board that is not very connected or you are a new organization. Cold calling should complement other kinds of campaigns that you are doing. You never know who will be interested in your organization. I have found that oftentimes it takes 100 calls to get a lead and that can be a bit frustrating. But sometimes it can be worth it to grow your organizations networks.
It is a good idea to have an integrated strategy that involves both cold calling and networking. Have some of your board members help you with your phone calls. Get creative about the way you create partnerships.