Bainbridge Conference

Bainbridge NP’s: Social Media Workshop- June 27, 2009

Thank you for inviting me to Bainbridge Island today. I am excited to talk with you about social media and what your nonprofit can do. If you need clarification on anything I say or have any questions feel free to ask.

Intro

• Victory for the little guy
• It’s a big world out there
• Who is Jason & what’s his story
  • Hopelink & Starting a Blog
  • Not a Tech Guy
  • Fell into Social Media

Bellevue College Ideas

(and a little about LinkedIn)

• Finding stories for the Case
• LinkedIn & Avoiding the Cold Call to businesses
  • Prospecting your volunteers & board members
  • Professional development
• Meeting Alumni
• Warnings about starting too late
• Proposed Social Media Strategy

New Kind of Philanthropy (My Passion)

• Critique an old way of thinking
  
• About honesty and authentic communication
• Why do I care?
• Everyday people can make a real difference

Success Stories

• The Sharing Foundation
  • The Birthday Ask
    • Embedded Free Agent
  • Blogging to make a difference
• Social Actions
  • Widgets to promote nonprofit work (Change the Web Challenge), visionary leadership, social media expert
    
  • $15,288 in a couple of weeks
  • Monthly giving
• Epic Change
  • Great use of a blog, and other social media
  • Tweetsgiving $10,000 in 48 hours on Twitter
  • Ideablob
• America’s Giving Challenge (& the Facebook Causes Application)
  • 50 day event by The Case Foundation in December 2007
  • Nonprofits of every shape and size
  • Raised $1.8 million with over 71,000 donors
• Charity : Water
  • Twestival
  • Amanda Rose’s Story
  • Rose $250,000 through over 250 cities and with a long-term international goal of $1 million (don’t be afraid of global)

Fundraising with Social Media

Using Your Community/ Online Awards

• 50 States for Good (current)
• Mark of Distinction
• Razoo- March Madness
• Other Past Awards
• New Direction for A Small Change – Fundraising Blog

Closing Remarks

• One  tool at a time
  • Everyone’s excited, just ask
• Consistency
• A little jealous
• Experts/Resources: Blogroll
  • Beth Kanter
  • Peter Deitz (and the dog video?)

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Please comment with other questions, things you’d be interested to read about on the blog.

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Extra Stuff:

• Blogging
  • Raise Supporters Not Support- Create a community
  • Does not take a tech genius
  • All about consistency
  • Don’t write too much or too little 200 to 300 words is enough
  • If you write it they will come
  • Make it easy for them to subscribe
  • Who writes?
  • What do you write about?
• Facebook (i.e. The Nature Conservancy)
  • Pages
  • Causes Application (i.e. $25,000 sponsorship by Audi)
  • Applications (i.e. Lil’ Green Patch -$ )
• Twitter (To Tweet or Not to Tweet)
  • Translating Tweets to Dollars
  • Taking the pulse of your constituency
  • Answer questions and provide insight into new issues
  • Communicate about urgent issues
  • Using RSS it auto-promotes all your events, news releases
  • Press have started trolling it