From the monthly archives:

September 2008

Chris Logan: Fundraiser of the Month

by Jason Dick on September 29, 2008

Under Construction: Just a few more days till when the October 1 new logo will be released!

This month’s Fundraiser of the Month is Chris Logan! I will be highlighting a different fundraiser every month and asking them to talk about what makes them good at what they do. Last month I highlighted John Boyle. Feel free to refer someone you know of that’s a great fundraiser in the comments section below.

What kind of fundraising do you do and who do you do it for?

As Director of Development for NPower Seattle, challenges and unique opportunities are the norm! NPower is a non-profit that provides technology consulting and assistance to other non-profits, putting us in the realm of “capacity builders”. Like most non-profit organizations we focus on individual giving, corporate sponsorship and grant writing. The challenging part stems from the incredible talent and success of all my fundraising colleagues…it’s hard for our organization to compete against topics like homelessness or children. Let’s face it, broken computers and difficult software does not exactly tug on those heartstrings, does it? Seattle is a technology town, and hi-tech companies get us, and like us. We are quite grateful for our core funders that have helped make us successful for the past ten years.

What keeps you going? Why do you keep working in development?

I am often curious and motivated by those things that create such an inspiring sense of philanthropy among individuals. De Tocqueville spoke about this incredibly American spirit of giving, and I have seen it first hand. Knowing that there are people who give so much from their hearts keeps me going everyday. Development is such a difficult field, yet there continually arise wonderful examples of true generosity that spark me to keep fighting the good fight!

What tips/advice do you have to other fundraisers in your field?

Patience. Patience. Patience. And then you need a little more patience. Things don’t always work, they don’t always go your way. The test of a real fundraiser is how you pick up the pieces after something that didn’t work. The first year we created a golf event for one agency, we barely broke even. That was 5 years ago. Last year, they made $100,000 at the event. Imagine if we had packed it up after that first year?

I first entered into fundraising in November 2001, which is likely the start of the worst fundraising period in recent history. I stuck with it and came out a better, more experienced fundraiser in the end. Remember that fundraising goes up, and comes down, and is quite sensitive to economic downturns, like the one we are in now. Stick to your basics through the tough times, and you will be fine. Sometimes there is a tendency to try new “experiments” during tough times. My advice would be to be sure you have the basics down first, then try new things.

What is the most frustrating or difficult thing about fund development?

Ask the staff people outside of the Development Department what the Development folks do, and you are likely to get many different answers. Though everyone knows we “raise money” we do so much more! We are the lifeline to those people outside of the agency, from awareness to volunteers, from building relationships to vying for public recognition, Development Departments are so much more than fundraising! I think that we sometimes are so good at building bridges and relationships outside of the agency that we don’t leave sufficient time to build those internal bridges with our fellow agency staff members.

Check back on Friday for Part 2 where Chris will talk about a memorable donor event.

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A Few Highlights

by Jason Dick on September 24, 2008

Under Construction: Just a few more days and you will see some changes on the A Small Change site, please be patient. Feel free to check back and see each new development.  And make sure to stop by on October 1 when the new logo will be released!

There are a lot of exciting things happening with A Small Change.  There has also been some recent community attention around some of the topics that we have discussed here and I thought it might be worth highlighting.

CorporateDollar.org
Early this month a blog by the name of Corporate Dollar that John Haydon interviewed me on the topic of Business Giving.  Here is an excerpt from that post:

Make sure that your non-profit is ready to handle corporate donors. You are going to need to have employee volunteer opportunities, events to sponsor, a donor recognition plan that recognizes and engages businesses. Then, you will learn more and more about a potential sponsor’s interests as they get to know your organization. At some point during the cultivation process the donor will usually start to ask: “What can I do for this organization?” (To read more)

NozaSearch.com
I wrote for a new blog that is connected to a great prospecting service called Noza.  The post I wrote for them is called, The Fifiteen Minute Prospect Report.  If you’ve been reading for a while you’ll see a lot of similar themes and ideas from other posts I’ve written.  Visit their blog in the coming weeks to see that post.

Happy Donors
I wanted to share a few words about an interesting blog called Happy Donors.  The blog exists, “to promote counsel, commentary, and links that will help nonprofit organizations.”  They are focused on the donor and on providing lifetime value.  Make sure to check out their site and see what they are doing. This post is part of a partnership program with the Nonprofit Blog Exchange.

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Be Quiet!

by Jason Dick on September 22, 2008

Under Construction: Over the next couple weeks you will see some changes on the A Small Change site, please be patient. And make sure to stop by on October 1 when the new logo will be released!

I mentioned this just a little bit last week but I wanted to hit on the point in a little bit more depth.  After you have asked for a gift or even for a volunteer’s involvement and help their should be silence.

The next person to talk should not be you, it should be the donor.  Many people get nervous and feel like they have to fill the silence with other asks or other stories.  But if you do not give the donor the opportunity to talk you will never find out if they will or can give the gift you asked for.  And if you are not silent you will never be able to respond to the reasons they have for why they cannot give.  After you ask for a gift you need to be quiet and wait for a response.

This silence and waiting can be one of the hardest parts about asking for money.  It is worthwhile to talk with the individual who is going with you about “the ask” and mention that you both need to be silent and wait for their response.  One technique I’ve heard of before is to intentionally take a drink of water or a sip of coffee.  This forces you to stop talking and can take away some of the perceived awkwardness.

Do you have any stories of not taking a minute of silence to let the donor speak?  Or any advice as to how to remind yourself and the other solicitors to listen?

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How to ASSURE a Gift

by Jason Dick on September 17, 2008

Under Construction: Over the next couple weeks you will see some changes on the A Small Change site, please be patient.  And make sure to stop by on October 1 when the new logo will be released!

What are the steps of a successful solicitation?  Every solicitation should be made up of a few simple things a thank you, a story, an ask, a close, and follow-up.  ASSURE is an acronym (or as I call it an ASKronym) that we are currently using with our campaign when we approach a potential donor.  This is a great way to help our board members (and staff) remember each important step in the solicitation process.

A – Acknowledge – Thank the donor for their past gifts or volunteer involvement.  Make sure this is personal and specific.  Maybe mention how the money was spent or what difference it made.
S – Story – Tell a story that talks about an area of interest to your donor.  Make this story as real as possible.  If you can provide an individual story of a person that your organization served it is more meaningful.  Some donors are all about investment, if that is the case make sure your story includes the overall community impact.
S – Solicit – This one is simple and yet the most feared.  Ask the donor for exactly what you’d like them to give (or a range of amounts).  This should be very short and easy to understand.
U – Understand – Be quiet and listen to what the donor is saying (silence always follows an ask, the donor should be the next person to speak).  Do not say anything just listen to their response.
R – Review – Give a quick overview of what you’ve discussed and the outcomes.
E – End – Make sure that you have a follow-up plan in place.  A specific time that you will call or visit the donor to follow up regarding their gift (if they are still thinking about it) or to discuss the pledge sheet (or give the pledge sheet to them).

There are probably thousands of ASKronyms out there this is just one of them.  I like it because it has the key components of an ask and it’s easy to remember.  Do you have an ASKronym of your own, write a comment and share it below.

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The Pre-Emptive Gift

by Jason Dick on September 15, 2008

Have you ever set out to ask a donor for a gift, you set everything up perfectly, have a great solicitation plan, and then you go to ask them for their gift and they offer you a smaller gift before you can ask? Or maybe your donor tells you I’m just going to give this don’t worry about coming out and asking me?

We want donors to be giving on their own accord but especially for our major and lead gifts (and especially during a specific campaign) we want to be able to present them the whole picture first.  Some donors do this because we take too long to ask.  But most donors do this because they want to get out of giving a larger gift.

What do you do in this situation?  How do you respond to a pre-emptive gift?  Start by acknowledging and thanking them for the gift.  Then explain to them that you came to ask for a gift of X and we wanted to talk with you about how a gift of Y can make a difference in your organization.  I hope you’ve done good research and know what you are asking them for.  If that is the case, don’t let their gift stop you from following through with what you intended to do.  But don’t ignore the gift that they just gave either.  I’ve heard stories of people that have responded with, “Thank you for the payment of the first installment of your multi-year pledge.”

Another technique that I have used with pre-emptive gifts is explain why a solicitation is important.  If you are talking to multiple board members then it is important that each board member have this experience before they talk to another board member.  If it is because you have a very specific request let them know you have a specific program that you want to talk with them about.

Have you had a donor give or try and give a pre-emptive gift?  What did you do in that situation?  How did the donor respond?

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